By 2025, voice and visual searches account for over 70% of queries, driven by smart glasses, AR interfaces, and voice-first devices. SEO strategies now focus on optimizing for multimodal search experiences.

Voice Search Optimization
Voice queries are conversational and long-tail. Content must answer questions directly, using natural language. Schema markup for FAQs, “how-to” guides, and conversational snippets is critical. For instance, optimizing for queries like “Where’s the nearest zero-waste store open now?” requires local SEO, real-time data integration, and concise, spoken-word-friendly answers.

Visual Search and AR Integration
Platforms like Google Lens and Pinterest Lens let users search by uploading images or scanning objects. SEO now includes image metadata, 3D product tags, and AR-ready content. Retailers optimize product images with detailed alt text, spatial data, and interactive 360° views.

Video SEO for Visual Platforms
Short-form video platforms (TikTok, YouTube Shorts) influence Google’s Video Carousel. Transcripts, closed captions, and scene-specific timestamps improve discoverability. Videos optimized for “silent viewing” (with text overlays) rank higher, catering to users in sound-sensitive environments.

Actionable Insights for 2025:

• Implement voice search schema and conversational content.

• Use high-resolution images with AR-compatible metadata.

• Optimize videos for platform-specific algorithms.